🔓 Email Flows are unlocked on the Marsello Pro Plan.

Before turning on the holiday email flow, here’s what you need to know.

Marsello takes care of the hard work out of Holiday marketing with pre-built email flows that are ready to send thanks to smart integrations that create optimized recommendations based on your store insights.

Features


Pre-designed email templates:
With pre-designed email templates optimized for your store, it's now easier than ever to get on top of your festive season marketing. Best-practice designs, including holiday-themed banners and content, make you look like a marketing pro.


Timing and email scheduling suggestions:

Based on your customers’ shopping history with your store and stores like yours, Marsello suggests the best time for you to send emails that will maximize your return. Simply accept the suggestion and your email will send at the scheduled time.


Unique discount codes:
If the email flow includes a discount, Marsello automatically creates unique discount codes for each customer that enters your email flow. This code is placed within the merge tag {{coupon_code}}. The code will be the same for any follow-up emails that the individual customer receive within that flow.


Anti-spam regulations:
Emailing only the customers who have previously accepted your email marketing is also the safest way to ensure you're GDPR compliant and operating within spam laws for marketing emails – the email is only sent to those who have expressly agreed by opting in to your mailing list.

Customization


Want to make a few tweaks?

It's as easy as selecting 'actions' above your flow and choosing to edit. 

Make sure your email is recognizable with your store's logo and branding colors or images.

Personalized product recommendations:
Add a product recommendations block to your email flows. Automatically pull through 3 products the customer is most likely to purchase next based on their order history.


Customize your discount code:

Want to add a different discount code to your email?

In your email template builder, drag-and-drop the coupon block into the email and customize the coupon settings. Free shipping for purchases over a certain amount? Easy! Just select your spending minimum and add the block. All coupon codes are unique to each customer and are only redeemable once.


When you're happy with your changes, schedule your email for the perfect time to reach your customers and wait for the revenue pay off.

Marsello will let you know when a retail holiday is approaching, and with plenty of time to review, prompt you to confirm your email flow.

Have questions about your holiday email flows? Let our customer success team know through the chat icon on the right-hand side.

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