🔓 Email Flows are unlocked on the Marsello Pro Plan.

Bring customers back to your store with an automated email flow when they abandon their shopping cart. Optimize your flow for performance by adjusting the content of emails, adding or removing emails and adjusting delays.

In this article:

  • The default abandoned cart recovery email flow
  • Adding emails and delays to your flow
  • Modify trigger, delay and email blocks

The default abandoned cart recovery email flow

To access the Abandoned Cart Recovery email flow:

  1. In the app admin, go to Email Flows 

2. Click on Abandoned Cart Recovery

The default flow for Abandoned Cart Recovery:

  • The flow is triggered by a customer leaving the website without finalising their purchase 
  • The first email is sent 1 hour after the customer's abandons their cart, prompting the customer to return and complete their order
  • If first email does not result in a purchase, a second email is sent after an 18 hour delay and then a third email 24 hours after that 
  • The email flow will then finish and the customer will not receive any more emails

📝Note: the email flow will also stop if a customer responds to an email and completes their purchase

Adding emails and delays to your flow

1. On the Email Flows page, click Edit next to Abandoned Cart Recovery

💡Tip: If you are already on the Abandoned Cart Recovery preview page, click Actions > Edit Flow

2. Click the ⨁ icon to insert an email or delay into your flow

3. Select Email or Delay to add it to your flow

Make sure that you put a delay between emails in the flow or Marsello will send your customer multiple emails at once.

Modify trigger, delay and email blocks

Here you can adjust the blocks and ordering of your email flow.
Monitor flow performance, and continue to make improvements to get the best results!

In addition to adding new emails and delays, you can:

  • Edit trigger settings
  • Adjust, clone or delete delays
  • Edit, clone or delete email templates


The Trigger dictates when the email flow is initiated

1. Click the settings icon to update the trigger settings

2. Set how long after the cart is abandoned that the first recovery email will be sent 

Click save to confirm changes 


A Delay is the period of time between when one email sends and the next email in the flow will send


1. Click the pencil icon to update the Delay settings


2. Select how much time to wait before the next email in the flow will send

Click save to confirm changes


3. Click the copy icon to clone the Delay block


4. Click the trash icon to delete the Delay block

Email templates create the content and messaging of the emails that are sent to your customers

  1. Click the pencil icon to edit the email template

> Find out more about editing your email templates here


2. Click the copy icon to clone the email template


3. Click the trash icon to delete the email template

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