🔓 Email Flows are unlocked on the Marsello Pro Plan.

Win back customers with an automated email flow when they haven't been to your store in a while. Optimize your flow for performance by adjusting the content of emails, adding or removing emails and adjusting delays.

In this article:

  • The default win back lapsed customers email flow
  • Adding emails and delays to your flow
  • Modify trigger, delay and email blocks

The default win back customers email flow

To access the Winback Lapsed Customers email flow:

  1. In the app admin, go to Email Flows 

2. Click on Winback Lapsed Customers 

The default flow for Winback Lapsed Customers:

  • The flow is triggered when it has been 60 days since a customer placed their last order and has not returned
  • The first email is sent, prompting the customer to return by showing off products from your store
  • If first email does not result in a purchase, a second email is sent after a delay of 7 days with an incentive 15% off coupon code
  • A third email will follow after 7 days letting the customer know their coupon will expire in 2 days
  • The email flow will then finish and the customer will not receive any more emails

📝Note: the email flow will also stop if a customer responds to an email and completes their purchase

Adding emails and delays to your flow

 1. On the Email Flows page, click Edit next to Win Back Lapsed Customers

💡Tip: If you are already on the Winback Lapsed Customers preview page, click Actions > Edit Flow

2. Click the ⨁ icon to insert an email or delay into your flow

3. Select Email or Delay to add it to your flow

Modify trigger, delay and email blocks

Here you can adjust the blocks and ordering of your email flow.
Monitor flow performance, and continue to make improvements to get the best results!

In addition to adding new emails and delays, you can:

  • Edit trigger settings
  • Adjust, clone or delete delays
  • Edit, clone or delete email templates

The Trigger dictates when the email flow is initiated

1. Click the settings icon to update the trigger settings

2. Set how long after the last order that the email flow begin 

Click save to confirm changes

A Delay is the period of time between when one email sends and the next email in the flow will send

1. Click the pencil icon to update the Delay settings

2. Select how much time to wait before the next email in the flow will send

Click save to confirm changes


3. Click the copy icon to clone the Delay block


4. Click the trash icon to delete the Delay block

Email templates create the content and messaging of the emails that are sent to your customers

1. Click the pencil icon to edit the email template
> Find out more about editing your email templates here


2. Click the copy icon to clone the email template


3. Click the trash icon to delete the email template

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