🔓 Email Flows are unlocked on the Marsello Pro Plan.

Set up an email flow that allows you to reward your best customers. This will not only reward their loyalty but also help boost sales - it's a win-win!
Optimize your flow for performance by adjusting the content of emails, adding or removing emails and adjusting delays.

In this article:

  • The default email flow to reward your best customers
  • Adding emails and delays to your flow
  • Modify triggers, delays and email blocks 

The default email flow to reward your best customers

To access the Reward Your Best Customers email flow:

  1. In the app admin, go to Email Flows 

2. Click on Reward Your Best Customers

The default flow for Reward Your Best Customers:

  • The flow is triggered when a customer's total spend is over $1,500
  • The first email is sent 1 week after the total spend has been reached, suggesting other items the customer may like
  • A second email is sent after another 1 week delay, rewarding customers with a 15% off coupon to use on their next purchase
  • A third email will follow after 5 days letting the customer know their coupon will expire in 2 days
  • The email flow will then finish and the customer will not receive any more emails

📝Note: the email flow will also stop if a customer responds to an email and completes their purchase

Adding emails and delays to your flow

1. On the Email Flows page, click Edit next to Reward Your Best Customers

💡Tip: If you are already on the Reward Your Best Customers preview page, click Actions > Edit Flow

2. Click the ⨁ icon to insert an email or delay into your flow

3. Select Email or Delay to add it to your flow

Modify triggers, delays and email blocks

Here you can adjust the blocks and ordering of your email flow.
Monitor flow performance, and continue to make improvements to get the best results!

In addition to adding new emails and delays, you can:

  • Edit trigger settings
  • Adjust, clone or delete delays
  • Edit, clone or delete email templates

The Trigger dictates when the email flow is initiated

1. Click the settings icon to update the trigger settings

2. Set the total spend amount that will trigger the first email to send


A Delay is the period of time between when one email sends and the next email in the flow will send

1. Click the pencil icon to update the Delay settings

2. Select how much time to wait before the next email in the flow will send

Click Save to confirm changes

3. Click the copy icon to clone the Delay block


4. Click the trash icon to delete the Delay block

Email templates create the content and messaging of the emails that are sent to your customers

1. Click the pencil icon to edit the email template
> Find out more about editing your email templates here


2. Click the copy icon to clone the email template


3. Click the trash icon to delete the email template

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