When you install Marsello, all your existing Shopify customers are imported into your loyalty program with 0 points.
They are not yet aware that they are loyalty members.
We recommend coming up with a creative launch campaign to notify your customers of the new loyalty program and get them excited about the rewards they can redeem.
If you would like to start your existing customers off with points, it's easy to import a list of customers with points.
📝Note: Marsello pricing is based on your active customer count. This includes any customer that has shopped with you in the past 12 months and anyone you manually import.